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Horseplayers Association of North AmericaGiving horseplayers a voice |
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Who are we and what do we want?
H.A.N.A. is a grass roots Non Profit organization made up of horseplayers just like you. Simply put, we are not happy with track management and horsemen's groups. We are less than thrilled with what they are doing to the game that we love. Instead of promoting awareness of the sport and growing handle they have become bogged down with industry infighting and have completely forgotten something: The importance of the customer. We are tired of the signal wars, exclusive ADW deals, excessive takeouts, breakage, trainers who are rewarded for cheating, an obsolete tote system, and an attitude that smacks of entitlement. We want open access to all track signals for all ADWs, takeouts that are competitive with other forms of gambling, the abolishment of breakage, severe penalties for trainers who cheat, and odds updates in real time. But most of all we want those who run racing to recognize us. The player matters. The player is a stakeholder too. Without money bet by us players the game would cease to exist. We can effect change. We can bring racing back to the prominence it once held in people's hearts on a national level. But it won't be easy and it won't come overnight. It's going to take vision, committment, and effort. But change IS possible... IF we band together in numbers. We are an independent grass roots player's organization that desires change. Won't you join us? 
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Where The Game Is Broken:
Awareness - There is a gap between those running the horseracing industry and the customer. This gap has been widening for decades. But track management and horsemen's associations continue to act as if no problem exists at all. An alienated customer base, stagnation of handle growth, and a faltering industry is the result. They haven't listened to the individual horseplayer. Ever. But they will listen to horseplayers in numbers. Together we can accomplish that first step: We can make them aware. Promoting Handle Growth - Every form of gambling except horseracing has enjoyed explosive growth in the past two decades. Instead of growing while other forms of gambling have prospered, horseracing handle has actually stagnated. Why? Handle stagnation is the direct result of an industry whose management continually fails to listen to and address the needs of its customers. Handle is the one thing that drives the industry. Increased handle means more revenue for race tracks. It means more money that can be distributed back to horsemen in the form of purses. It should be obvious to track management and horsemen that there's just one thing and one thing only they should be focusing on: promoting handle growth. But they haven't done that. Instead they manage to operate the industry in a way that prevents handle growth instead of promoting it. Frankly, this hurts racing and we at H.A.N.A. have had enough. By banding together in numbers we can finally get industry management to listen to and address customers needs and wants. That will only lead to one thing: Handle Growth. And when that happens everybody wins. |
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